Problem:
Many of Penguin’s existing merchandise is basic and simple products, inspired by the nostalgic 1930s book designs, that many of their older generation fans can relate to. However, Penguin has a lot of Gen Z fans that they haven’t been able to connect with yet.
Insight:
Each book represents its own little world, that people enjoy going into every time they read a new book.
Creative proposition:
Reading is more than a hobby; it’s an experience.
Introducing Immersive Penguin - The New Way to Read.
The merchandise bundle will allow the fan to enter an at-home sensory experience, that allows you to surround yourself within the individual worlds found inside a book.
it is more about just reading a book! this exclusive merchandise will allow the fans to feel like they can live within the pages.
