my role:
Research, Strategist and marketing designer
Problem:
As a team, we needed to create a unique game that a group of people will be able to play together based on the narrative from the TV show.
Final Insight:
Line of Duty is a Police TV show, based on a group of police officers, who have to investigate the crime organisation The OCG; a lot of fans used their detective skills to try and work out the members of the OCG.
Creative proposition:
Corruption, investigation, secrets and sabotage.
While designing the elements for the game, we wanted to reference the show as much as we.could since it was an interactive game that the fans could enjoy but also could get new viewers to enjoy as well., this resulted in us deciding to use a dark colour scheme, which included a black and red, as these colours not only were they eye-catching for the viewer, but they were also associated with the OCG (the crime organisation within the show).
Additionally, for the tone of voice we decided to use challenging questions to make most of the copy lines because we wanted it to seem like H (the leader of the OCG) was giving the audience orders/challenges to complete.
We also wanted to include some of the well-known catchphrases from the show, including “No one makes a mug of AC12” and “Mother of God”.
