Problem:
38% of photos go missing from iPhones every year but most people don’t even realise because they forget about important memories.
Insight:
Many existing photo album brands create simple but meaningless albums, that people don’t really pick up again. As modern technology evolves, there aren’t anything that combines the idea of keeping photos safe and creating a photo experience for people to re-live their important life moments.
An example of a TIktok video for a Momento user.
Demo video
