Problem: 
The Weeknd is seen as just an artist who likes to drink and take drugs. However, this is just a persona he puts on in order to not seem vulnerable in front of an audience he doesn’t know. 
final Insight: 
People Binge watch to escape real-life and the Weeknd puts on a face in order to not be himself. during his songs, he uses symbolism to tell the story of his life
- Binge watching is the name of the album along with the clock  help to represents his need to binge on his past life and does not live in the present. 
- Green and purple represent his love for the Joker. 
- Melting helps to show not only the effect of binging but also the effects of taking drugs as this has been part of the Weekends life. 
- Silhouette  faces show how he lives behind his stage name and never revels his true self. 
- Song names help to show moments in his life. 
Alternative Album design

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